Business Research for Decision Making (Kent Series in Management)

Name: Business Research for Decision Making (Kent Series in Management)
SKU: 1009ZO1QN6Z
Availability: InStock

SKU: 1009ZO1QN6Z

£ 100.00

Publisher : Wadsworth Pub Co; Subsequent edition (January 1, 1993)
Language : English
Hardcover : 622 pages
ISBN-10 : 0534932495
ISBN-13 : 978-0534932497

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Description

This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.