Casebook on General Management in Asia Pacific 1999th Edition

SKU: 1009ZNZ11B6

£ 100.00

Publisher : Palgrave; 1999th edition (May 10, 1999)
Language : English
Hardcover : 624 pages
ISBN-10 : 0333717910
ISBN-13 : 978-0333717912
Grade level : 10 – 12
Item Weight : 2.95 pounds
Dimensions : 7.87 x 1.57 x 10.04 inches

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Description

This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.

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